5 on friday: amanda houck

On Friday afternoons, we will be asking a fellow #girlboss five simple questions about business, the passion behind her brand and what motivates her to get out of bed in the morning.

We invite you today to meet Amanda Houck of my signature. As a brand strategist, Amanda helps female entrepreneurs untangle their identities and discover the link between their personal values, passions, personality and business. Whether her clients aspire to attract their tribe, find their authentic voice, or build their brand from the ground up, Amanda inspires proactive behavior that helps them realize and reach their goals.

Amanda Houck

name | Amanda Houck

company | my signature

years in business | Less than one

1 | When did you consider yourself a success? When I knew that I had reached my sweet spot! They say that your sweet spot is the intersection of your passion, skill and demand. In my last business, I had skill and demand, but no passion. That was an epic failure. When I launched my signature, I realized that I was onto something because it was truly aligned with my passion and the demand surfaced almost instantly. Within the first month, I had 8 clients. Clearly this was my sweet spot.

2 | What motivates you to get out of bed in the morning? I adore branding female entrepreneurs. My special sauce is the fact that I believe that their business brand should be an expression of themselves. What surfaces through the process and in the end result is truly inspiring! Then there is also my 8 year old son. He lights up my life!

3 | What is a skill you’d like to learn and why?  I would love to learn graphic design. I work with graphic designers and do a lot of creative direction, but I don’t know the skill myself. I would just like to know the ins and outs. I don’t know that I would actually do it for my clients as I am more of a brand strategist.

4 | How would your friends describe you? Creative, Deep, Professional, Trustworthy, Dependable. A woman of my word.

5 | What is your favorite quote? This quote is on my website and I love it as it relates to my signature’s process. “Your vision will only become clear when you look inside your heart. Who looks outside, dreams. Who looks inside, awakens.” - Carl Jung

ding, ding, ding! bonus question | If you could witness any event of the past, present, or future, what would it be? I think it would be Martin Luther King Jr’s “I Have a Dream” speech. I believe that witnessing a man stand up and influence in such a life changing way is incredibly empowering. Experiencing an event in history such as that, would certainly inspire speaking out and choosing a path that is the most ethical one even though it might not be the most popular one.