one site or two? 3 reasons to create a 'split' site on squarespace
Recently, we were presented with an inquiry from a local photographer asking us to create a “split” site.
Scratching your head and wondering exactly what a “split" site actually is? Think 2-in-1. It’s basically one website that welcomes visitors on a landing page with different buttons or links that will then lead them to "separate" websites - each of which focuses on a different topic or service. As an alternative to a landing page, the look and feel of a “split” site can also be achieved by hiding certain links in the navigation bar.
This inquiry certainly presented a major challenge, but we immediately jumped at the chance to take the project on! We immediately hit the ground running researching the capabilities of various Squarespace templates as well as hunting down some CSS code to make sure that it was actually doable. Lucky for us, we came across an incredible tutorial explaining how to apply this technique to our favorite template - Rally (Oh man, we LOVE us some Rally!)
As we poked around and bounced the ideas off of our creative community, we got to thinking of various ways this technique could be applied and what type of professionals might actually benefit from a “split” or dual purpose website.
Are you a shutterbug who photographs both corporate events and weddings? Do you provide services to both corporate clients and individuals? Or perhaps, you have a multilingual clientele? If you answered, "Yes" to any of these questions, read on below to discover 3 reasons why a 2-in-1 website can pack some serious punch!
1 | More powerful SEO. It's true! Listing multiple services on one website can overwhelm search engines, making it less likely for your business to climb the ranks on Google. When you design your website with a 2-in-1 approach , you will narrow down the search for those that are looking for your services.
2 | Less digging = more leads. Nowadays, people want to be able to find what they need in as few clicks as possible. So, if a newly engaged woman is looking for a wedding photographer, the last thing that she wants to do is filter through your spiel about corporate pricing and packages. Putting "the right" content front and center will result in more leads and hopefully, more bookings and/ or sales.
3 | Lost in translation. Let’s face it, even though English a popular international language, there are over 6,900 other languages around the world with Chinese being the most popular (go figure!) followed by English. Certainly, you can lead with a homepage in English, but making it super simple for your non-English speaking visitors to learn more about your business would be to your benefit, wouldn't it? And, with a little CSS magic, you can also eliminate too many duplicate pages in your navigation menu.
So, if you've been on the fence about creating your website because you were unsure of exactly how to go about promoting your multiple services (and possibly in more than one language,) we hope that we were able to open your eyes to the benefits of a 2-in-1 website.
Have we piqued your interest? If you want to learn more or are interested in hopping on a quick call with us to discuss how we can build out a dual purpose website for your business, send us your details by clicking on the button below.