our step-by-step guide to creating a mood board (and why you need one!)

Whether you call it a mood, brand or vision board, creating a collection of images, fonts and colors is an excellent way to get started with any project. 

Our team typically creates up to three different inspiration boards that we then present to each client before we move forward with designing a logo, website or social media strategy. Once a mood board is selected, it serves as the foundation for the overall look and feel of the entire project.

As with each new project, we also like to introduce a new mood board on Instagram every Monday. The visuals and colors that we curate set the tone for what’s to come throughout the week and makes planning our content in bulk that much easier. 

Learn How to Create a Custom Mood or Vision Board with our Step-by-Step Guide plus FREE PSD template by jgdigital.co

Typically there are three things that serve as the color inspiration behind our mood boards every week, including:

1| Seasonal Holidays
2| Featured Seasonal Pantone Colors
3| Client and Project Brand Boards

Sometimes we have an inkling of the color combo we would like to highlight and other times we look to Pinterest for inspiration. In all honesty, we look to Pinterest for everything from CSS hacks to web design inspiration. But, I digress…

After we have settled on a palette, we head on back over to (yup, you guessed it!) Pinterest to search for visuals. While our boards include a variety of images, textures and “buzz” words, we usually focus on gathering some sort of visual from these seven different categories, including:

1| Patterns and artwork
2| Home decor and interior design
3| Floral bouquets and plant life
4| Tablescapes and tablesettings
5| Desserts and cocktails
6| Fashion and accessories
7| Typography and fonts

Grouping together a variety of elements really helps to communicate the look, feel and emotions associated with the color palette and theme of each board. And, speaking of colors, once our visual collage is pieced together, we use the eyedropper tool to select between three to four hues that really standout. 

Whether you are a photographer or an interior designer, we firmly believe that all creatives should get in the habit of kicking off each and every project with a moodboard. Not only will it help guide you and your team throughout the design process, but will also give your client an inside look at the inspiration behind your idea.

Not sure where to start when it comes to moodboarding? No worries, we’ve put together a simply gorgeous Photoshop template just for you!

Be sure to watch the video tutorial below to learn how to edit your PSD (Oh, and please excuse the coughing fit...gotta love allergies. And, as Jenna Kutcher would say, "Done is better than perfect." Am I right?)